At Redeeming Press, we believe that publishing should be about one thing: Getting ideas into the hands of people. It is our conviction that publishers should determine whether or not a book should be printed based on the ideas the book contains.
But isn’t this what all publishing companies do?
No. It isn’t.
New and creative ideas are what publishing companies used to look for, but no longer.
While the primary question of publishing companies used to be “Is it true?” the primary question most publishing companies ask today is “Will it sell?” Most Publishing houses no longer care as much about whether or not a book will be profitable for the reader but whether or not it will be profitable for the bottom line.
This partly explains why there is so much garbage on the shelves of your local Christian bookstore. Publishing companies primarily look at one thing when considering whether or not to print a book: whether or not the author has a “platform.” That is, can the author sell books? Does the author have a radio show or a popular blog? Is he the pastor a megachurch? Is she a sought-after conference speaker? If so, it doesn’t really matter what they write, authors with a “platform” can get published, even if what they write has about as much value as a tabloid newspaper.
Getting Back to Truth
So at Redeeming Press, we want to get back the way publishing used to be, to get back to publishing truth whether or not it is “popular,” whether or not it “sells.”
In other words, if you have something to say, but you don’t have the platform to say it, you might be just the kind of author we are looking for. We don’t care about your platform (or lack of it). We only care about what you have to say. Of course, if you are an A-list blogger, or a sought-after conference speaker, we won’t hold that against you! It just doesn’t matter to us. We care only about the content of your book.
We care about these sorts of questions:
- Is it true?
- Is it loving?
- Is it redemptive?
- Does it point people to Jesus Christ?
- Does it shed light on Scripture?
- Does it help people follow Jesus?
If the answer to these questions is “Yes” then we don’t care whether the book will sell ten copies or ten thousand, we want to print your book because truth deserves to be printed.
How Redeeming Press Started
Redeeming Press was started in 2013 by Jeremy Myers. He is a published author and has also worked in numerous areas of the publishing industry, which led him to ask if there might be a “better way” to publish book.
The idea for Redeeming Press began as he sought answers to these questions:
- Why do so many good books go unpublished?
- Why is there so much garbage lining the shelves of Christian bookstores when good quality authors cannot get their books in print?
- Why are Christian books are so expensive?
- Why don’t authors get a higher percentage in royalty payments from their books?
- Why does an author need a platform just to get published?
- Is there a way for authors to focus on what they do best (writing) and not worry too much marking their book?
- Why isn’t there a way for people who love good books to benefit from recommending these books to others?
Many of these questions grew out of Jeremy’s personal experience as an author, editor, and typesetter. He knew many other authors and bloggers who have written books that need to be in print, but who frequently get rejected by traditional publishing houses because they do not have a large ready-made audience. In other words, traditional publishers didn’t think these authors would sell many books, and so even though the book was worth printing, it didn’t get picked up.
For these types of authors, their choices are limited to either working for years to build their author platform (which few have the time or ability to do), or self-publish (which few have the money and experience to do). So sadly, most of these books go unpublished.
As Jeremy struggled with these questions and whether or not it was possible for a Publishing house to return to the way publishing used to be, Jeremy stumbled upon a paradigm for publishing which we follow at Redeeming Press. Among the key features of this paradigm are:
- Good authors should get published, whether or not they have a platform.
- Books should be cheaper for people to buy.
- Authors should get a higher percentage of the royalties.
- People who like good books should benefit from recommending these books to others.
- Publishing should be based on truth; not money.
How can we do all this? Well, that’s our “secret sauce,” which also happens to be a key principle of the Kingdom of God as revealed in Jesus Christ: Generosity is at the core of what we do.
Generosity is at our Core
Redeeming Press is not profitable. We do not operate in the red, for no company can do that and stay in existence for long, but our only goal is to cover our expenses. And our expenses are quite low. We use many volunteers, from the editing and typesetting process, to our marketing efforts. Nobody gets paid a salary. We have no buildings, no office space, no printing presses, and no warehouses. All of this keeps our costs low so that we can keep our book prices low.
And then with the income we do receive from the sale of books, we are generous with our authors and the team of affiliates who help sell the books. We offer one of the highest royalty payments in the industry (15% royalties) and one of the highest affiliate percentages in the industry (15%). This means that if an author markets and sells their own book, they can earn 30% from the sale of each and every book!
If this weren’t enough, we also send out free books to newsletter subscribers and regularly offer deep discounts on books to those who subscribe.
How can we do all this? Because we are convinced that publishing books should not be about the money, but about getting good ideas into the hands of people.